Home About Me Work Price Contacts

My name is Paulina Matushencko. I am a Senior Brand Designer and Art Director. I build brands from 0 to 1 — and make sure the numbers move after launch.

Selected work — 01–03
View all projects
Portfolio
About Me

I build brands from 0 to 1 — and make sure the numbers move after launch.

A few results: 30–50% order growth after a full visual strategy overhaul (Qatar), a streetwear brand's first 4,500-unit production batch delivered defect-free (China), a city newspaper concept designed and launched from scratch in under 3 months (Russia).

Working remotely with international clients across Europe, the Middle East and Asia. Open to relocating for the right role.

Brand book · 03 pages
p.01

Price

Final price depends on scope. Every project starts with a short call.

01 · Logo

Logo design

from $270
tap to see more ↻
01 · Logo

What's inside

  • Primary logo and a compact version
  • Colour palette and typefaces
  • Files for print and web
tap to flip back ↻
02 · Identity

Visual identity

full system
from $1,300
tap to see more ↻
02 · Identity

What's inside

  • Logo suite and colour system
  • Typography and graphic elements
  • Key applications: social, stationery, signage
tap to flip back ↻
03 · Packaging

Packaging design

from $500
tap to see more ↻
03 · Packaging

What's inside

  • Packaging concept and layout on the dieline
  • Print-ready files
  • Tech pack for the manufacturer
tap to flip back ↻
04 · Print

Print design

multi-page
from $50 / page
tap to see more ↻
04 · Print

What's inside

  • Layout and typesetting of every page
  • Print-ready files: bleeds, colour profile
  • Help with the printing house
tap to flip back ↻
05 · Brand book

Brand guidelines book

from $500
tap to see more ↻
05 · Brand book

What's inside

  • Logo rules, colours and typography
  • Spacing, graphic elements, do and don't
  • Application examples in a PDF book
tap to flip back ↻
06 · Shoots

Shoot art direction

from $500
tap to see more ↻
06 · Shoots

What's inside

  • Visual concept, moodboards and shot list
  • Casting, styling and location references
  • On-set direction and image selection
tap to flip back ↻
p.02

Process

Five steps from the first call to launch files.

01

Discovery

Brief, audience, competitors.

02

Strategy

Positioning, tone of voice.

03

Concept

2–3 directions, moodboards.

04

Refinement

One direction, revisions.

05

Delivery

Final files, guidelines, launch assets.

p.03

Experience

4+ years as a brand designer and art director: visual identity, packaging and art direction for fashion, beauty and product brands. International clients across Europe, the Middle East and Asia.

30–50%

order growth after a full visual strategy overhaul, Qatar

4,500+

units delivered to Europe defect-free, China

6+

people led in the design and marketing team, Qatar

< 3 mo

to design and launch a city newspaper from scratch, Russia

Working remotely, open to relocationBehance: paulina_de_sign
Start your project

Tell me a bit about it — I'll get back to you within a day or two.

What's your budget?
Under $500 $500–1.5K $1.5K–3K $3K+

Brand identity design · Logo design · Packaging design · Brand books · Art direction · Editorial & print design · Social media rebranding · Remote, worldwide

← Home
Work
01–09 · select a project to view
← All projects

Project title

Discipline
Industry
Location
Year
replace with image
← All projects